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Popup Templates

Popup templates are classic modal overlays that appear centered on the screen. They're the most versatile template type, suitable for almost any purpose.

Overview​

PropertyValue
Template Count86+
PositionCentered (typically)
OverlayYes, dimmed background
Best ForLead capture, promotions, announcements

Common Use Cases​

Lead Generation​

  • Newsletter signup
  • Free download/lead magnet
  • Webinar registration
  • Free trial signup

Promotions​

  • Discount offers
  • Flash sales
  • Seasonal promotions
  • Product launches

Announcements​

  • New feature alerts
  • Policy updates
  • Event notifications
  • Maintenance notices

Engagement​

  • Exit intent offers
  • Survey/feedback
  • Social follow requests
  • Account prompts

Template Styles​

Minimal Popups​

Clean, simple designs with:

  • Plenty of whitespace
  • Single focus element
  • Limited colors
  • Clear typography

Best for: Professional brands, simple offers

Bold Popups​

High-impact designs featuring:

  • Vibrant colors
  • Strong typography
  • Eye-catching graphics
  • Clear CTAs

Best for: Sales, promotions, urgent offers

Image-Heavy Popups​

Visual-focused designs with:

  • Large hero images
  • Product photography
  • Background images
  • Image/text split layouts

Best for: E-commerce, visual products

Form-Focused Popups​

Conversion-optimized with:

  • Embedded forms
  • Multiple fields
  • Clear labels
  • Strong submit buttons

Best for: Lead capture, signup flows

Layout Variations​

Single Column​

Content stacked vertically:

[Image]
[Heading]
[Text]
[Form/Button]

Two Column​

Side-by-side layout:

[Image] | [Heading]
        | [Text]
        | [Form]

Hero Header​

Large image/graphic on top:

[Full-width Hero]
[Heading]
[Text]
[Button]

Size Options​

Templates come in various sizes:

SizeTypical WidthUse Case
Small300-400pxQuick prompts
Medium400-500pxStandard forms
Large500-600pxRich content
Wide600-800pxTwo-column layouts

Customization Tips​

Branding​

  1. Update primary colors
  2. Change fonts to brand fonts
  3. Replace logo/images
  4. Adjust button styles

Content​

  1. Write compelling headlines
  2. Keep body text concise
  3. Use action-oriented CTAs
  4. Add urgency when appropriate

Layout​

  1. Maintain visual hierarchy
  2. Ensure adequate spacing
  3. Check mobile responsiveness
  4. Test close button visibility
TriggerUse Case
Exit IntentCapture leaving visitors
Time DelayEngage after browsing
ScrollShow after engagement
ClickUser-initiated

Best Practices​

  1. One clear CTA — Don't overwhelm with options
  2. Easy close — Always provide clear exit
  3. Mobile optimize — Test on small screens
  4. Fast loading — Optimize images
  5. A/B test — Try different designs

Newsletter Signup​

  • Clean design
  • Email field + submit
  • Privacy note
  • Close button

Discount Offer​

  • Bold discount display
  • Countdown timer (optional)
  • CTA button
  • Terms link

Exit Intent​

  • Attention-grabbing headline
  • Special offer
  • Last-chance messaging
  • Strong CTA

Welcome Mat​

  • Warm greeting
  • Value proposition
  • Primary action
  • Skip option

Examples by Industry​

E-commerce​

  • Cart abandonment saves
  • First-purchase discounts
  • Product recommendations
  • Back-in-stock alerts

SaaS​

  • Free trial prompts
  • Feature announcements
  • Upgrade offers
  • Onboarding tips

Content/Media​

  • Newsletter signup
  • Premium content gates
  • Social follows
  • Event promotions

Services​

  • Consultation booking
  • Quote requests
  • Contact forms
  • Service announcements